Building a Strong Financial Plan: What You Need To Know As a Startup

Admin
June 23, 2023
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6
min read

A financial plan is like a see-through window that allows funders to have a peep at how the organization will spend their money. It outlines an organization's financial goals, strategies, and actions. It is the document that guides organizations in allocating resources to achieve their financial goals. A financial plan should not be confused with a budget;  a budget is part of a financial plan while the financial plan extends beyond the budget to include a more comprehensive detail of an organization's short and long-term financial situation and goals. It is needed to convince funders that the startup can responsibly manage the grant funds. In this blog post, we will talk about the components of a good financial plan and what to consider when writing one. 

Components of a Financial Plan

1. Funding Need

This is the most important thing to SMEs when it comes to grant applications. The amount of funding needed by the startup should be clearly stated and followed by an explanation of how it aligns with your startup's financial needs and growth plans.

2. Budget

A good financial plan must have a detailed budget that outlines how the grant funds will be spent when received. All the expenses to be made such as personnel costs, operational expenses, and any other relevant costs should be well spelt out.

3. Revenue Projections

For-profit startups must include an achievable revenue forecast that is based on market research, customer acquisition projections, and any other relevant data. This will show how the return on investment will be made and the growth potential of the startup.

4. Financial Assumptions

To avoid stories that touch, for-profit startups should clearly state the key assumptions and factors that underpin their financial projections. This could include market trends and any other factors that may influence your startup's financial performance.

5. Use of Grant Funds

A good financial plan should be heavy on explaining how the grant funds will be utilized to support specific initiatives or projects registered in the application. The allocation of funds and justification of each expenditure should be included.

6. Risk Assessment: 

Aside from the financial assumptions, the financial plan should address the potential risks and challenges the startup may face. The financial plan should also show how the risks will be mitigated to ensure the effective utilisation of the grant funds.

7. Financial Metrics

The financial health and sustainability of the startup should be highlighted in the financial plan. Key financial metrics such as return on investment (ROI), gross margin, burn rate, and break-even analysis should be pointed out. 

Guidelines to follow when writing a financial plan 

1. Understand the Grant Requirements

Swimming in an unfamiliar river is a risky adventure. Before writing a financial plan for a grant application, familiarize yourself with the guidelines and criteria of the grant application and tweak the financial plan to align with the objectives and focus areas emphasized by the grant provider. This will help to clearly define your startup's financial objectives and how the grant funding will contribute to achieving them. 

2. Research your Market 

Markets are often not stable because they are guided by an invisible hand. Either self-conducted research, though tedious and time-consuming, or reliance on information gathered from previously conducted studies, is needed to understand the market conditions, cultural nuances, regulatory factors, and industry trends relevant to the startup. The findings help in emphasizing how your startup plans to leverage the unique opportunities and challenges of your market. 

3. Present the document professionally

Before concluding or adopting the final draft of a financial plan, thoroughly proofread and review the document to ascertain its structure, coherence, and visual appeal. It must be well-organized, easy to understand, and visually appealing. Use charts, graphs, and tables where necessary. Include supporting documentation to enhance credibility.

4. Seek Professional Assistance

To be on the safer side, startups new to grant applications and writing financials can consult or contract it to the old cats in the industry. Taking advice or using insights provided by professionals who are familiar with grant applications and what funders want to see in financial plans can use their expertise to help ensure accuracy, compliance, and professionalism in the financial plan.

Conclusion 

A well-crafted financial plan is a vital component of a successful grant application. It provides transparency and demonstrates the organization's ability to responsibly manage funds. When writing a financial plan, it is important to include key components such as funding needs, a detailed budget, revenue projections, financial assumptions, the use of grant funds, risk assessment, and financial metrics. It is crucial to understand the grant requirements, conduct market research, present the document professionally, and seek professional assistance when needed. By following these guidelines, startups can enhance their chances of securing grants and effectively utilising the funds for their intended purposes.

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