Growth Marketing Officer
As a growth marketing officer, you will run experiments across the funnel, improve conversion rate, and work cross-department. You will find the channels and strategies to increase revenue and meet company goals.
Grant Master is an online marketplace that connects ambitious organizations in need of grants with the top 5% of Grant Writers. We are based in Ibadan, Nigeria. We are looking for a talented Growth Marketing officer to take the lead with our growth marketing strategies. Your main duties include running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives. As a growth marketing officer, you are to find the channels and strategies to increase revenue and meet company goals.
About the Position
Grant Master is an online marketplace that connects ambitious organizations in need of grants with the top 1% of Grant Writers. We are based in Ibadan, Nigeria.
We're seeking a savvy, dynamic Growth Marketing Officer to join our team. The ideal candidate will possess a blend of marketing, technology, and business acumen. This position involves driving customer acquisition and retention, exploring and executing innovative growth strategies, and expanding our brand's reach. The Growth Marketing Officer should have an obsession with understanding and anticipating user needs to drive customer satisfaction and loyalty.
Job Duties and Responsibilities:
- Develop and implement comprehensive growth strategies aimed at user acquisition, retention, and product adoption.
- Drive experimentation and continuous optimization of various marketing channels.
- Manage all SEO efforts to increase organic search traffic.
- Monitor and analyze customer's usage of our product to provide insights on product enhancements.
- Collaborate with Product Development and Sales teams to optimize customer conversion and develop compelling value propositions.
- Develop and maintain key performance indicators, reporting systems, and dashboards to track the effectiveness of growth initiatives.
- Stay updated on the latest trends in the market, competitor strategies, and the latest digital marketing techniques.
Required Qualifications and Skills:
- A minimum of 2 years' experience in a growth marketing or similar role with a strong focus on digital marketing and SEO.
- Strong understanding of web analytics, A/B testing, and data-driven decision making.
- Exceptional communication and presentation skills.
- Knowledge of digital marketing channels such as SEO, Social Media Display and affiliate marketing channels.
- Proficiency in using marketing technology tools and software.
- Proven experience in identifying target audiences and creatively devising marketing campaigns that engage, educate, and motivate.
- High degree of creative, strategic, and analytical ability.
